Creating a good landing page is about more than simple web design. It takes time and effort to make sure that even the smallest element is in place so that you can get the conversions you want. It is more about understanding the relationship between the customer and his needs. A landing page is more than a simple page where people end up; it is a page that shows them how to keep going. In this article we’ll be looking at three important landing page tips that will help you increase your conversions.
Making sure your page stays “lightweight” is a very important part of creating a landing page. This is a fancy way of saying that you need to take steps to ensure that your landing page will load quickly. It should not take more than five seconds for your site to load for people with a normal internet connection. If your page needs more time to load, take steps to change that. Your page could be loading slowly for a number of reasons including, but not limited to, big pictures and graphics or messy code. Analyze the site to find out what is making your page take longer to load and then change those elements. If, for example, you see that it is your graphics that are slowing down your page’s loading time, save those graphics as smaller files or simply remove them altogether. You want to create an optimum landing page that each person who visits it can appreciate. Pages that are easy and light often have bigger conversion rates than heavy or overly produced pages. Having fewer distractions makes it easier for site visitors to focus on your message which means they will be more likely to buy from you.
Keep your landing page paragraphs short. Don’t try to argue. This is very important because the people who visit your site do not want to wade through longer paragraphs–they want easy reading. Lots of site visitors will be intimidated by longer chunks of text. The readability of your landing page will rise dramatically if you keep your paragraphs to just 2 or 3 sentences. Keeping your paragraphs short helps you realize this, your ultimate goal.
Personal portraits can also be a good idea. You obviously do not want your copy to focus 100% on you, but you do want to be honest about the stage your business is in, even with your colleagues.
Site visitors will be more likely to trust your company if you include a brief statement about yourself and a photo. It often seems impossible to build trust with readers, but this is a simple way to accomplish that. You should also make sure to include any professional credentials you have in your chosen field so that potential buyers will trust that you are an expert.
In conclusion, these tips can help you create a very profitable landing page. Don’t just use these tips; keep your eyes open for other tips that will help you increase your conversion rate over time. It can take some time to reach your optimum conversion rate because getting there involves quite a lot of trial and error. Eventually you’ll see that all of that work was worth it.
